I've been second guessing myself lately on this. A huge focus of mine over the past couple of years has been to inject brand led thinking, storytelling, and people with creative sensibilities born of traditional advertising into a new digitally centered organization in order to create a better mouse trap. In my language I constantly pay homage to creativity and the big idea. I urge my teams to not settle for anything less, to constantly search for and gain a clients alignment to a big idea than caries the possibility to improve their business results.

But I've recently been reminded that a great big idea is nothing but a big pile of potential nothing else. Potential is another way to say for "you have not done anything about it". The fact that someone is incredibly insightful, or creative does not guarantee they are successful. It's the ones that also have the skills, the tools and most importantly the motivation to realize or materialize that idea that succeed.

I've been too focused on the idea generation, and maybe not enough on the idea realization business.

Lesson learned..