We have all read about the decline of media spending across most mediums. The online space has not gone unaffected this time. If fact we have seen quite a few of our clients reduce their overall media spend. What may be counter intuitive to some given how negative consumer sentiment is that the media we are buying is performing better from an ROI perspective for many of our clients. The dramatic drop in the cost of premium online media, but only a slight decrease in response rate drive this effect. This means we are buying much more for less on our client’s behalf and they are getting better results, which in turn means they decide to increase their spend. We see this as a very positive indicator of what’s to come.
