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The Economy: Agency Consolidation

It’s no secret most advertisers are reducing their 2009spend. This means choices have to be made on what to cut down on, and what tocut out altogether. We are experiencing a trend in which client s are reducingthe total number of agencies the work with, therefore although their overallspend dips, the “per agency” piece of the pie is growing. There are winners andlosers of course, but fortunately performance focused digital agencies like oursare ending up on the winning side of this more often than not.

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This page contains a single entry from the blog posted on April 1, 2009 8:21 PM.

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