That’s enough doom and gloom for now people. This week I will focus on positive trends I am seeing in the market.  While the economic downturn has slowed things down for most, it has actually accelerated some much needed retooling within marketing organizations. This spells opportunity for agencies that are prepared to retool themselves too.

Stay Tuned…

This past holiday season was an absolute bloodbath for retailers. Industry analyst reported a 31% drop in retail sales through traditional channels in Q4 2008 vs. Q4 2007 – ecommerce only dropped slightly by 3%, but was up by 7.5% for the year from 2007 according to Comscore.  That said Retailers are scrambling to invest in bolstering their ecommerce capacity for next season, and the clock is ticking. They have a small window from now to July or August at the latest to be ready for the holidays.

We are seeing, and Forester confirms increased demand in this key area for us.