Like many others, I have been a walking commercial for the shiny little widget for the past week or so. My now well rehearsed response to the question “So how is it?” in case you are interested is; I love it, great phone, the user experience is amazing, the keyboard is lame but better than I expected, even got my corporate email working, but my biggest surprise has been browsing the internet. I don’t care what anyone says the experience of browsing the web on your phone or PDA today sucks. I don’t care if its WAP, Windows Mobile, Blackberry etc. it’s useless and frustrating. Most sites don’t offer a mobile version, and if they do the experience is awful. But now with my iPhone in hand it’s a whole new world. Today I went out and about town running some errands with my son, I had promised him we would see the Transformers movie, but I found myself on the other side of town. Enter my iPhone. I went to Fandango.com (which we recently helped launch) and looked up the closest theatre and movie times, bought the tickets, and got directions from Google Maps. Yeah I know this does not sound like its so advanced. Couldn't you do that on your BlackJack? Sure I could have pulled this off on my old phone with ninja like finger moves, and a hell of a lot of patience. On the iPhone it was just sitting in front of my Mac (yes Mac) at home. Takes my half a second to check on the Sapient stock price (SAPE) which I do a dozen times a day on Yahoo Finance. I’ve tried on my phone before, but gave up. Yahoo can expect less traffic from me. Fandango will definitely get more. My advice is to dust off those mobile business plans, because this time it will stick.