Lets start by killing the word user. User is a term IT guys have chosen it’s perfectly impersonal just like IT likes it. A “user” is actually a real person, they have souls, they have feelings, they have hopes and dreams and yes they have needs. A marketer would never refer to a customer or a prospect as a “user”.
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Kill the User!
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This page contains a single entry from the blog posted on May 6, 2007 2:17 AM.
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Comments (1)
Let's also kill marketing's use of the impersonal "consumer." Why not just customer? Consume is so ugly, meaning to spend or use up wastefully. Or, worse yet, destroy!
Posted by LoisKelly![[TypeKey Profile Page]](http://cmorants.org/nav-commenters.gif)
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May 9, 2007 9:57 PM
Posted on May 9, 2007 21:57